SNACKD — We Make Weird Perfume. Smell good enough to eat.

SNACKD campaign: Smell good enough to eat. Gourmand perfumery.
What we do: We make gourmand weirder. Sweet. Salty. Creamy. Fizzy. Toasted. Familiar at first. SNACKD after.

What we do

We make gourmand weirder. Sweet. Salty. Creamy. Fizzy. Toasted. We take familiar gourmand ideas and push them somewhere unexpected — creating real Eau de Parfum that starts with a craving and ends as something worth wearing. Familiar at first. SNACKD after.

Our philosophy

We like
perfume.

We just
hate the
rules.

smells wrong. feels right.

Gourmand doesn't have to mean predictable.

We play with sweetness, salt, cream, fizz, smoke and everything in between — building fragrances that feel familiar for a second, then go somewhere else.

Serious perfume.
Not-so-serious ideas.

Born in Sweden.
Made to confuse.

Nothing is on sale yet. Drop 001 goes to the list first.